She Makes A Discovery About Grocery Stores That Can Help Everyone - I Had No Idea!
Did you know there was a VERY specific blue print for grocery stores? Ya, we all know they try and get you with the magazines in the check out line, but I bet you didn't know these other sly tricks!
I personally can't shop without a very specific list. I don't know about you but I find myself walking up and down the aisles endlessly looking for things I need, and throwing things in the cart that I don't. And thats just at the super market, don't even get me started on Target!
Valued Shopper Card
The VIP card for grocery stores. Yes, they save you a few bucks, but they also track all of your spending, and keeps you a loyal customer to that particular store.
Candy, magazines, soda... basically all the good stuff. It's right there for you to peruse while waiting in line to checkout. It's also where supermarkets make their largest profit.
As you slowly wander through the produce, notice the calming music. That is all by design, my friend. Slow music makes people take their time and spend more money. Loud music keeps people moving, and spend less time and money in the store. Classical music tends to make people buy more expensive items.
Not only do they allow you to taste yummy new foods (that will then be purchased by you), it also slows you down and enjoy your trip more.
Studies have shown that warm colors are welcoming to the consumer, and cool colors slow people down and allow for contemplation. Therefore, its suggested to have a warm brick exterior, and a cool, relaxing interior.
Grocers put all those kid friendly foods (like sugary cereal and Mac & Cheese) and toys right at toddler level. Evil geniuses.
Yep, even something as simple as the cereal aisle is very carefully planned out. Bulk cereal is on the bottom, healthy cereal is up high, and expensive name brand cereal is right at eye level. Favored items are also places on end caps.
Dairy is at the veeeerrrry back of the store. So, the one thing you are going in for (milk and eggs) takes you 15 minutes (and $100) to get to.
Smell those fresh baked cookies? Those are at the front of the store to trigger your salivary glands and impulse buy. You have just walked in, and your spirits are high, why not treat yourself to a donut?
Another high margin department is floral. Also at the front of the store to trigger those yummy smells while your cart is still empty. Well, it was empty.
This is kinda a no brainer right? The bigger the cart, the more you can buy.
The more you know, right? Time to bring a blindfold, nose plugs and earmuffs next time I head to the store, especially if the kiddos are in tow. In all seriousness though, it really is fascinating how much time and thought is put in to what we assume is a quick trip to the store for egg!