Luke Bryan Posts A Photo Online, He Immediately Gets A Warning From The Government
Katie Mooney 5/18/2017
Due to the popularity of social media, we have more insight into the lives of our favorite celebrities than ever before - and undoubtedly, a large number of individuals are greatly influenced by what the stars are doing.
Social media allows us access to detailed and personal information about what our idols are driving, the homes they live in, the vacation destinations they choose, the clothing decisions they make, and even what their diets consist of.
Now-a-days, it seems as though we know practically everything - about everyone. With the powers of the internet, there's just no getting around it.
Country music star Luke Bryan recently found himself in hot water with the Federal Trade Commission over a picture he posted to his personal Instagram account. And, Luke wasn't the only celebrity to receive the warning from the FTC.
Apparently, Luke posted a picture of himself holding a fishing rod in a Cabela's establishment. Seems innocent, right? Well, the FTC didn't think so...
According to Billboard, after sending the snapshot off into cyberspace, Luke received a letter (via Julie Colbert at William Morris Endeavor Entertainment) from the Federal Trade Commission. The letter began,
"I am writing regarding your attached Instagram post endorsing Cabela's [a hunting, fishing and outdoor gear retailer]. You posted a picture of yourself in a Cabela's store holding a fishing rod. You wrote, 'Which one should I get? #HFE'"
Luke's hashtag is in reference to his personal clothing line (HFE), which is named after his hit song "Huntin' Fishin' and Lovin' Every Day."
Billboard explained that Luke Bryan was one of 45 celebrities to receive a letter from the FTC for violating "product endorsement" guidelines. The celebrities were sought out by the FTC after posting pictures of themselves endorsing various products and interests on their personal social media sites - without disclosing the fact that they were compensated for doing so.
The FTC investigation was sparked by complaints from three different advocacy groups, all of which were bothered by the celebrities' "non-disclosed" method of advertising via their personal accounts.
According to Billboard, the advocacy groups argued that social media (Instagram in particular),
"has become a platform for disguised advertising directed towards young consumers."
Watch the video below to see where Luke Bryan's clothing line (HFE) got its name:
Some people feel that celebrity posts are innocent and light-hearted, and should be taken with a grain of salt - while others feel that the influential power which our celebs hold should be handled with precision and care, as their words and actions strongly affect the minds of our youth. Which side of the controversial "post" do you stand on?