Nike Outfit Causes Viral Controversy Over Its Color
LifeAspire Staff 7/14/2017
Remember the dress that lit up social media with people arguing over its actual color? Some swore it was blue and black while others perceived it to be white and gold? Well, a mom from the United Kingdom has stirred up that same issue but with a sporty outfit from Nike.
When Rachael Stewart posted the outfit to Facebook, she probably didn't know that she was about to start an internet firestorm. The cami top appears to many to be gray with the Nike word and swoosh in aqua. The matching shorts are reversed with the main color aqua and the Nike word and swoosh in gray. There are even cute little slides that are aqua.
Except that Rachael says they're pink and white. So do many others who have commented on her post.
"Dunno how others see anything other than pink and white?"
Rachael's post is driving people batty. It's been shared more than 1,300 times with almost 1,000 comments from people arguing over gray/aqua or pink/white. People are alluding to the controversy like the one surrounding "the dress" that swept the internet in February 2015.
The photo of the dress was a washed out color shot found on Tumblr. The actual color of that dress was confirmed by the dress manufacturer to be black and blue.
People who saw it as white and gold couldn't figure out why they saw it differently. So scientists stepped in.
Screenshot via ABC News
It has to do with how the human brain perceives and processes color and chromatic adaption, according to neuroscientists Bevil Conway and Jay Neitz. Bevil said there's a connection between how the brain processes the various hues of a daylight sky, so people can see it as bluer than others.
That's how others see the different colors in the dress and Rachael's Nike outfit. In fact, the Journal of Vision studied the difference in how people view colors, specifically with the aforementioned dress.
Out of 1,400 participants, 57 percent saw the dress as it truly was--blue and black. But 30 percent saw it as white and gold, then 10 percent saw it as blue and brown with another 10 percent saying it seemed to be both color combinations.
Interestingly, artificial yellow lighting led respondents in the survey to see the dress as it really was, blue and black, but when put under lighting with a blue bias, they saw the dress as white and gold.
Here's more about this crazy phenomenon about the color of clothes and "the dress."
As far as Rachael's Nike outfit, people are even arguing about the specific shade of blue. Some lean toward mint with more green to it, while others say Tiffany blue and aqua.
It's intriguing how people are perceiving the color tone of this outfit. What color combination do you see?
Sources: Facebook/Rachael Stewart, Wikipedia